The point of departure
Dating back to the 1960s, HBVS’s property built on the site of Chartonnière in Gleizé now has a central position in the territory. Standing at the northern entrance of the conurbation, it is both adjacent to a major traffic corridor and only a few hundred metres from the centre of Villefranche-sur- Saône.
Nonetheless, this estate remained isolated from its neighbourhood due to its linear and massive architecture. Although proud of their district, the inhabitants felt increasingly disconnected. This in turn affected community life which began to deteriorate. Lastly, the aim was to improve the urban image at the entrance to the neighbourhood and make it more attractive.
Action / result
CitéCréation coordinated a participatory approach during the design phase which succeeded in gathering more than 30% of the tenants. They told of the quality of life in the neighbourhood of Chartonnière, its links with the local natural environment and its closeness to the town centre. This led to the concept of the mural design “In the rhythm of the seasons” which met with the satisfaction of the tenants.
CitéCréation produced a colour scheme aimed at giving rhythm to the facades at the centre of which were cleverly positioned 4 monumental frescos. In impressionist style, they illustrate the four seasons of this territory at the heart of the Beaujolais. The resulting aesthetic response broke the uniformity of the buildings, giving order to the space and enhancing the property.
Budget et Technique
Cost of the monumental mural design project:
- Exploratory study/ Project coordination/ Coloration globale / Design-consultation / Production of 4 monumental mural paintings.
- €180 K ex. tax*.
The property in figures:
- 90 dwellings distributed in 6 buildings.
- 180 tenants.
- Timetable for carrying out the refurbishment project: 2 years.
Technical characteristics of the painted facades:
*Excluding scaffolding, surface preparation, team facilities, site office with access to water and living expenses.
