The point of departure
The site accommodated three entities of the company but with different corporate cultures, distinct symbols and ageing industrial buildings. How could they be united?
Action / result
CitéCréation designed a graphic charter for Areva’s buildings and created a specific colour, Areva red. CitéCréation’s wall painters decorated a large number of facades for the renovation of this industrial site.
Inside, enthusiastic reaction from the employees proud to share the same identity. Outside, an image more in keeping with the concern for quality and pride.
Budget et Technique
Cost of the monumental mural design project:
- Project coordination/ Creation of the graphic charter of the property/ Design / Production of the façade designs.
- €30 K ex. tax* / year.
The property in figures:
- Timetable for carrying out the project: 3 years.
Technical characteristics of the painted facades:
- Industrial facades composed of concrete, sheet steel, aluminium
*Excluding scaffolding, surface preparation, team facilities, site office with access to water and living expenses.