Beauregard shows itself in a new light
The Beauregard district of Montbrison benefits from a major rehabilitation plan. The social landlord Loire Habitat has chosen to involve the inhabitants in the renovation of the building stock.
Two already renovated buildings dominate the Beauregard district, as the symbol of a district classified as a priority of the city’s policy on the right path to rehabilitation. Within two months, these two buildings will be refurbished. Two coloured murals will be created on the entirety of two facades. They will stand out as a flagship of the district, while tower 19, nearby, is destined for demolition, and the rest of the real estate group is undergoing restructuring.
Since 2016, the social landlord Loire Habitat has been carrying out a work programme on the “Beauregard” and “La Poste” groups, which represents an announced cost price for the structure of €6.6 million including tax. In order to involve the inhabitants in these urban renewal operations, Loire Habitat has introduced a participatory approach. Laurent Gagnaire, Director of Loire Habitat, notes: “350,000 € have been allocated to this operation, which is part of the overall urban renewal operation”. The inhabitants were consulted in particular as part of the design of the fresco to be carried out by the Lyon-based agency CitéCréation.
“This is a young neighborhood. Many stories and anecdotes have emerged from the discussions with the inhabitants,” says Halim Bensaïd. Co-Manager, Associate Project Manager and responsible for the narrative design of Beauregard’s murals.
The company, a world leader in monumental wall design, whose works live in Shanghai, Berlin, Sweden and Italy, has obtained in France the approval of a social utility company granted by the Ministry of the Economy. It should be noted that this year, the Banque des Territoires acquired a stake in CitéCréation. The company has two foreign subsidiaries: one in Germany and the second in Canada.