For decades, Jerusalem was a major tourist destination and the strongest economic area of the country. Due to its specific nature, and Israel in general, with regard to the three major monotheistic religions, the country’s leaders wish to conserve the city’s international status. How is it possible to attract tourists when political tensions in this part of the world make them think twice about coming?
East Jerusalem Development, the Ministry of Tourism and the City of Jerusalem asked the designer-mural painters of CitéCréation to produce a circuit of mural paintings. CitéCréation’s mural painters designed and produced secular frescos that retold moments of history, of the Byzantine period on the Little Cardo and of the former school of the Alliance, as well as of scenes of contemporary everyday life, represented by markets, the future tramway, the college, the theatre, the children of peace and so forth. Tiberias, the capital of Galilee, is a historic town, seaside resort and tourist centre well-known for its lake. The frescos painted by CitéCréation set out the skein of history in the centres and outskirts of these cities and towns.
The colours and spirit of optimism of the mural paintings have captured the hearts of both the inhabitants and tourists.
Contracting owner: East Jerusalem Development Ltd.
Cost of the monumental mural design project:
The property in figures:
Technical characteristics of the painted facades:
*Excluding scaffolding, surface preparation, team facilities, site office with access to water.
