One kilometre long and seen by 17 million car drivers every year, the perimeter wall of the chemical plant of Pierre-Bénite was covered in graffiti. The wall projected a very negative image with a feeling of insecurity, especially since the plant is a Seveso classified site.
Action / result
The work done with the management and employees of the plant in several co-creation workshops led to the pedagogical concept of making the chemical activity of Arkema accessible to the greatest number. Then the colourful design produced with graffiti artists from Berlin enhanced the image of Arkema’s activity while catching the eyes of drivers on the A7 highway.
Budget et Technique
Cost of the monumental mural design project:
- Project coordination/ Design / Production of the overall design.
- €90 K ex. tax*.
- Timetable for carrying out the project: 6 months.
Technical characteristics of the painted facades:
- Prefabricated concrete wall.
*Excluding scaffolding, surface preparation, team facilities, site office with access to water.