The point of departure
How can one combat the negative image of this type of high-rise estate? It was not enough to upgrade it or to carry out a new functional standardised refurbishment. The answer was to create a majestic lighthouse, an urban totem in the midst of a sea of uniform and anonymous buildings, to give a new identity and role to this estate. Generating a more dynamic image has favoured lasting attractiveness to better respond to the residents’ needs regarding their quality of life and to the objectives of the contracting owner and the municipality.
Action / result
Hardly a year after the monumental mural design project was completed, the 20% of vacant apartments has fallen to 0%.
The municipality has also equipped itself with a new cultural facility through the creation of a site worth visiting. Welcomed by the tenants proud of their tower, visitors and tourists come to discover the decors of the gardens of the world.
In addition to better rental management, this project has enhanced the property, improved the tenants’ appropriation of the buildings and revitalised the district.
Budget et Technique
Cost of the monumental mural design project:
- Consultation / Design / The complete covering of the tower.
- €244 K ex. tax*.
The property in figures:
- 136 dwellings.
- 320 tenants.
- Timetable of the refurbishment: 9 months.
Technical characteristics of the painted facades:
*Excluding scaffolding, surface preparation, team facilities, site office with access to water.