“Artmosphère” Monumental mural design of the Lices TONNERRE

Context

In the framework of refurbishing the high rise estate of Lices in Tonnerre in Yonne (110 low rent apartments in 4 buildings in a rural environment) planned for 2016-2018, Domanys incorporated in the technical project a monumental mural design by CitéCréation for the buildings, based on an approach of joint creation with the residents. This participatory approach is concretised in creative workshops with “physical” work and also in virtual work done on social networks.

 

A(r)tmosphère – an exemplary refurbishment in rural territory

"Classic renovations do not work and this innovative approach to monumental mural design is a success. A different and positive image of the neighbourhood is developing and I am confident about the economic stakes of renting in this sector. We are already planning to reproduce it on future operations."
Karine Lascols
Managing Director of DOMANYS
L’équipe de CitéCréation est douée d’une capacité à rencontrer, écouter et partager avec énormément d’humilité autour d’un thème rassembleur : celui du design mural monumental. Le travail que nous conduisons ensemble à Tonnerre a réussi, grâce à la méthodologie suivie, à fédérer les élus, les collaborateurs et au premier rang les habitants. Au-delà de l’ouvrage dont le réalisme est saisissant de part l’histoire racontée, la dynamique insufflée est en train de transformer les relations au quotidien. Merci.
Wilfrid Belleville
Directeur du patrimoine et développement de DOMANYS
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France
Contracting owner : Domanys
Place : Quartier des Lices – Tonnerre / France

Curious to know more?

The point of departure

A vacancy rate close to 20%, disconnection between the estate and the town centre and a negative image. How can the clichés of social-housing, still strong in rural environments, be broken?
CitéCréation provided a singular and original answer for the external aesthetics to change the image of the estate and endow the town with a new facility offering cultural attraction promoted by the residents of the buildings themselves.

CitéCréation incorporated a “digital” component in the consultation phase of the creative workshops by making use of Facebook and Instagram.

This made it possible to reach out to populations rarely present during the consultation sessions (people at work, young adults, etc.).

Action / result

This project provided the town with a new object of cultural and touristic interest to restore pride to its tenants and reinforce the attractiveness of a disadvantaged territory.

The consultation phase gathered more than 450 people via the creative workshops and social networks, stirring the pride of the inhabitants.

Hardly had the first lot of the works been finished and the living environment embellished, than it was already possible to see an improvement in rental management indicators, a reduction in the number of complaints in the district, and a higher number of visits by the inhabitants, the neighbouring population and tourists! The consultation phase gathered more than 450 people via the creative workshops and social networks, stirring the pride of the inhabitants.

The actors of the project

  • Contracting owner: Domanys.
  • Project manager: David Vincent-Rossi Architecte. Eclectic Expérience.
  • Partner: Ville de Tonnerre, Caisse des Dépôts.

Budget et Technique

Cost of the monumental mural design project:

  • Consultation (physical and digital) / Design / Colours / Production of the partial covering of the facades of 4 buildings.
  • €170 K ex. tax*.

The property in figures:

  • Total budget for the refurbishment of €3.6 million.
  • 106 dwellings (4 buildings).
  • 200 tenants.
  • Timetable for the refurbishment: 2 years.

Technical characteristics of the painted facades:

  • Aluminium facing, Myral.

*Excluding scaffolding, surface preparation, team facilities, site office with access to water.

Photos

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